Company Profile
Between Paul Chua and Jessica Tang, there is a wealth of expertise and experience, evident in their 52 years in the industry. Camtec Marketing Services prides itself on strong PR efforts and Marketing Strategies. From a 2-Man set-up in 1994, with a capital of S$30,000, the company has since grown to become a S$5 million operation with over 30 staffs. It has established a strong presence with highly reputable retailers, gaining the edge required in the competitive market.
Camtec’s strong foundations has helped it become versatile and adaptable. Camtec’s portfolio has evolved tremendously throughout the years, from premium bicycles to toys, crafts and much more. It is a measure of its ability with success in the different markets.
The secret to these success stories is the Camtec Way, by generating novel ideas and the fresh approach required, to produce the largest impact to motivate consumerism.
Camtec Leaders
Paul Chua - Managing Director
Paul Chua, the founder and proud co-owner (together with Jessica), is the managing director of Camtec. Bringing with him 35 years of entrepreneurial skills and sales and marketing experiences in the retail and kids industries, Paul has the right skill sets to guide and lead the company to become an international organisation.
By 1992, the Sales and Marketing graduate from the Marketing Institute of Singapore decided to venture into the toys distribution business and hence the incorporation of Camtec Marketing Services Pte Ltd. With an established distribution network in Singapore and Malaysia, backed by a dedicated and committed team, Camtec has since evolved to become a leader in the distribution of branded toys with portfolio ranging from premium bicycles to toys, crafts and much more.
Paul served as a Marketing Officer with Dunlop Sdn Bhd in 1983. He was involved in sales and marketing related activities and organised workshops for national sports competitions (i.e. tennis, squash and golf national tournaments). His next role with Timestar Marketing Pte Ltd contributed to the pioneer launch and introduction of Swatch watches in Singapore. Post Timestar, Paul continued to become the Assistant Sales Manager of YGM Pte Ltd, where he was in charge of the sales, marketing and distribution of men’s apparel covering brands such as Daniel Hechter and Valentino. Paul later on took up the opportunity of becoming the Sales Manager of The Sports Express Pte Ltd where he oversaw the sales and marketing activities of street wear and mountain bikes across the South East Asia market.
Jessica Tang - Sales & Marketing Director
Being in the retail and distribution business for 25 years, Jessica plays a prominent role in Camtec as the Sales and Marketing Director. With a Bachelor’s Degree in Marketing and Public Relations from Curtin University (Western Australia) and having the experience of dealing with international brands, Jessica is an expert in the field of sales and marketing.
Since 1997, Jessica contributes as the Sales and Marketing Director of Camtec Marketing Services Pte Ltd by handling all public relations and marketing activities. Together with her husband, Paul, Camtec grew from a humble company of only 2 headcounts to a dynamic team of 30 staff. Throughout her years at Camtec, Jessica has successfully conducted marketing campaigns which received positive media and public attention. Some of these include the promotion of the bicycle brand ‘Specialised’ (performed by BMX riding sensation Allan Cooke) and the ‘Brain Twist Challenge’ to promote an IQ puzzle.
In her early years before Camtec, Jessica joined Suetna Marketing as a Sales Executive where she handled brands such as Hermes and Jean Paul Gaultier, and later on joined Pacodis Pte Ltd as a Brand Executive which represents the brand United Colours of Benetton. Years later, Jessica was stationed in France, seconded to Arco International (one of the manufacturing arms of Louis Vuitton), to develop and launch a lipstick and nail polish line. Later on, Jessica joined Bluebell Enterprise Pte Ltd as a Sales and Marketing Manager which was the distributor for Givenchy and Paco Robanne.
Being exposed to the French culture and fashion industry, also having worked with international cosmetic brands, Jessica found it in her DNA to create, develop and globally launch C’est Moi, the world’s first Professional Skincare and Performance Makeup specially formulated for Kids 4 – 12 years. Today, the brand has been successfully acquired by Jakks Pacific Inc., a US conglomerate just after 2 years.
Milestones
1994
Established as a high end bicycle and accessories distributor representing brands including Specialized and Louis Gameau.
1998
Jessica Tang joined Camtec after 10 years in the Perfumes & Cosmetics Industry.
1999
Invited America’s then hottest teenage BMX riding sensation, Allan Cooke, to do a Back Flip BMX performance in Suntec City, Singapore in promoting the brand ‘Specialized’. The event was graced by then Minister for Education, Mr Teo Chee Hean as Guest of Honour.
Invited children from the Singapore Children Society, Marymount Teenage Centre and Ramakrishnan Home for Boys to the show, where Allan displayed his biking skills and stunts, conducted mini coaching clinics and autographed mementoes from his fans.
2000
Sold 15,000 pcs of Micro skate scooters in 7 months with an innovative PR angle.
2001
Launched “BIG” – Bobby Cars and Tractors 100% made in Germany into Toys “R” Us Singapore.
2002
Became the exclusive distributor for HandyBIKE, a German-designed folding bicycle that can be easily folded under a minute.
Penetrated into Toys’R’Us and managed their total bicycle corner for both Singapore and Malaysia.
Launched the Barbie / Spiderman / Hulk 4-wheeled Skate Shoes which were phenomenal in sales.
2003
Incorporated the company to a Private Limited status.
Launched 3D Snakes & Ladders (an entry into toys) and sold 14,000 pcs with the engagement of TV ad in Kids Central, a local kids TV channel.
Through a joint venture, ‘Quantum Sphere’ was set up to penetrate into Malaysia.
2004
Sold 20,000pcs of Hoberman’s IQ Puzzle – Brain Twist and gave away $10,000 CASH for the fastest solver.
2005
Became the official licensee of Disney Princess.
Organised the first ever “Be Somebody, Be a Disney Princess Makeover Contest” in partnership with Beauty Group Jean Yip, with the grand prize being a trip for Family of 4 to Hong Kong Disneyland.
2007
Signed the multi-category license for Disney’s High School Musical and was one of the first countries in the world to launch. Successfully setup 6 concept retail counters in various department stores and became one of the top licensee for Disney.
2008
Awarded by Toys “R” Us as “Vendor of the Year 2007”.
Became the Multi-Category Licensee for Hannah Montana.
2010
Launched Mighty Beanz from Moose and initiated promotion campaign planting 10 limited edition Golden Beanz to be found, each Golden Beanz redeemable for
S$ 1,000 CASH.
2011
Sold 12,000 pcs of Chatimals, a patented talking hamster, in 3 months.
CMS Camtec Sdn Bhd, fully owned by Paul Chua and Jessica Tang was established to manage the Malaysia operations.
2012
Introduction of Cra-Z-Art, a craft line for girls, into our range of toys which will continue to become one of our top brands.
Launched the first consolidated craft concept counter under the “Magic Creation” brand in Metro Sengkang.
2013
Became licensee for Monsters University Plush and Turbo, while becoming the official distributor for Smurfs and Walking with Dinosaurs toys.
Managed the merchandising and retail for the Singapore Science Centre in conjunction with the 4-month showcase of the ‘Titans of the Past – Dinosaurs & Ice Age Mammals’ Exhibition.
2014
One of the first countries globally to launch Disney’s Palace Pets which was a success. An extremely successful year with attributions to Minecraft, Sofia the First, in addition to Looms, Frozen and Palace Pets.
Sold 10 shipping containers of Cra-Z-Looms by being the trendsetter for the Rubber Band Fad.
Successful retail achievement on Disney’s Frozen merchandise.
Launched a second “Magic Creation” in Metro Centrepoint.
Managed the merchandising and retail for the Singapore Science Centre in conjunction with the 4-month Blockbuster Exhibition entitled ‘Transformers 30th Anniversary Expo’.
Created and launched C’est Moi – The world’s first Professional Skincare and Performance Makeup for Kids.
Became the licensee for Masterchef Junior.
Became the licensee for Trolls.
Launched “Magic Creation” in OG Albert Complex, with custom-made fixtures including an i-Display and a demo table.
C’est Moi brand was acquired by US conglomerate Jakks Pacific Inc.
Launched the Camtec E-Commerce Site.
Became the exclusive distributor for TY.
Organised Beauty and the Beast lucky draw in retail stores where 6 winners will each get to win a Limited Edition Disney Belle Costume.
Launched Roblox.
Became licensee for Oddbods.
Planted 6 Oddbods Golden Slicks within the blind bags in the merchandise line-up and giving away up to S$ 3,000 CASH for those who found them.
Expanded the science category with the introduction of Smithsonian’s range of merchandise as well as the addition of advanced sets from Thames & Kosmos.
Expanded Ty range with merchandise from Ty Flippables, Ty Fashion, and Ty Paw Patrol.
Grew the science category further with science kits from Science4you which even offers girls-oriented sets.
Launched University Games, a brand specialising in card games and puzzles that encourages interaction and imagination through play.
Celebrated Christmas by giving back: Donated SGD0.20 from the sale of each Ty product during the month of December to 3 Children’s homes in Singapore.
Partnered with Snow City to launch a Ty-centric themed attraction.
Added Ty Sea Sequins into Ty range of merchandise.
Introduced Canal Toys from France which features DIY-style play into the craft category.
Launched Ty in Vietnam.
Ushered in a new line featuring a collection of science tricks and travel games in compact tin boxes from The Purple Cow.
Expanded the craft category with the launch of Blinger, a glam styling tool which makes use of gems.
Restructured internally due to COVID-19 pandemic.
Launched a fresh line of STEAM products with Logiblocs from 4M.
Became a LazMall and Shopee Mall seller.
Expanded the education category with Discovery Mindblown.
Success in the sale of Craft & Science items especially Canal Toys, National Geographic and Clementoni.
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